Program Title: BUSINESS WRITING SKILLS FOR EXECUTIVES

Program Objectives:
At the end of the program, the participants are expected to:

• Improve their skills in writing clear, concise letters, memos, reports and responding to e-mails.
• Understand the reader's position to gain a new perspective on writen communication.
• Understand factors which affect report format, style and organizing the content/information.
• Apply persuasive writing techniques to gain the interest of the readers.

Program Outline:

• Planning, paragraph organizatio and sentence construction.
• Business writing Style - six elements of style that contribute to the overall tone of business communication.
• Writitng Letters and Memos to external parties which are businesslike.
• Preparation of brief reports - planning, organzing, writing and formatting reports.
• Preparation of business proposals - using persuasive writing techniques.

Methodology:Lectures, video [resentation, exercises and group discussion.

Duration: 2 Days